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Beauty.com/Bluefly.com

This article was originally published in The Rose Sheet

Executive Summary

Alliance of Beauty.com - "one of the fastest growing prestige beauty e-commerce sites" - and online designer clothing retailer Bluefly.com will provide " an all-encompassing prestige beauty and fashion experience" as the two seek to "intrigue" consumers with behind-the-scene trend videos and special promotions, according to Oct. 10 release. "Fashion and beauty have always been closely linked but rarely co-merchandised - especially online," Bluefly.com Chief Marketing Officer Bradford Matson notes. VP-Beauty for Beauty.com Kathleen McNeill states: "Beauty is an integral part of the fashion world, and the right choice of color cosmetics and hair will enhance any style of clothing." Consumers now can "get the perfect dress to wear with that new shade of red lipstick," she says, stressing the convenience of being able to assemble "head-to-toe looks with a few quick clicks." Currently viewable at the two sites is an inside look at a Bluefly photo shoot, as well as expert hair-styling instruction and makeup application tips...
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