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Bond No. 9 Gets “Edgier” In Crowding Niche Market, Launches Warhol Scent

This article was originally published in The Rose Sheet

Executive Summary

Large multinational fragrance companies are tapping into the niche fragrance trend, driving small, traditional niche marketers like Bond No. 9 to be even more creative, the firm's president says

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Bond No. 9 recycles

Niche perfumer will accept empty Bond No. 9 bottles - as well as bottles from its competitors - for recycling, the firm announces Oct. 24. Empty fragrance bottles can be brought to the firm's Manhattan stores or to Saks Fifth Avenue doors. "As I become more aware of the issues facing our environment, I feel compelled on a personal and business level to participate in the green movement - and assume a leadership role," company founder and CEO Laurice Rahme said in a statement. Customers who purchase a Bond No. 9 scent when returning an empty bottle will receive a refillable pocket spray. The New York-themed fragrance house recently announced the release of an Andy Warhol-themed scent, Silver Factory (1"The Rose Sheet" Oct. 29, 2007, p. 5)...

Bond No. 9 recycles

Niche perfumer will accept empty Bond No. 9 bottles - as well as bottles from its competitors - for recycling, the firm announces Oct. 24. Empty fragrance bottles can be brought to the firm's Manhattan stores or to Saks Fifth Avenue doors. "As I become more aware of the issues facing our environment, I feel compelled on a personal and business level to participate in the green movement - and assume a leadership role," company founder and CEO Laurice Rahme said in a statement. Customers who purchase a Bond No. 9 scent when returning an empty bottle will receive a refillable pocket spray. The New York-themed fragrance house recently announced the release of an Andy Warhol-themed scent, Silver Factory (1"The Rose Sheet" Oct. 29, 2007, p. 5)...

IFRA To Advocate Benefits As Well As Safety Of Fragrance Materials In 2008

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