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Avon Reads Signs For Christian Lacroix Scents, Anew Ultimate Adds; Q3 Sales

This article was originally published in The Rose Sheet

Executive Summary

Avon has noted "positive early trends" for its newly launched Christian Lacroix fragrances and two Anew Ultimate products rolling out in the coming weeks, CEO Andrea Jung said while discussing the firm's financial results for the third quarter - a "breakthrough quarter" for its North American business

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Avon/Ungaro fragrances

U by Ungaro for Her and U by Ungaro for Him will launch globally in August 2008 out of partnership between Avon and fashion house Emanuel Ungaro Maison, whose line bespeaks "a modern sensibility with a cosmopolitan edge," according to Avon. Created by perfumers at International Flavors and Fragrances, the two scents "capture the design house's effortless sensuality and bring Avon consumers worldwide a piece of the Parisian soul that is Ungaro," release notes. U by Ungaro for Her is a "fresh floral woody scent" with notes on bergamot blossom, wet freesia and pepper blossom on top of acacia aura, living lotus flower and osmanthus, drying down to a blend of oris, creamy sandalwood and clean musk. The men's fragrance is a "woody aromatic watery" creation featuring top-notes of green mandarin leaf, ruby red grapefruit and pomegranate, mid-notes of natural Immortale, cardamom and cedarleaf and a base of natural vetiver, patchouli, sandalwood, tonka bean and Peru balsam. Avon notes that collaboration with designer Christian Lacroix yielded "most successful launch of all time" in 2007 (1"The Rose Sheet" Nov. 5, 2007, p. 9)...

Avon/Ungaro fragrances

U by Ungaro for Her and U by Ungaro for Him will launch globally in August 2008 out of partnership between Avon and fashion house Emanuel Ungaro Maison, whose line bespeaks "a modern sensibility with a cosmopolitan edge," according to Avon. Created by perfumers at International Flavors and Fragrances, the two scents "capture the design house's effortless sensuality and bring Avon consumers worldwide a piece of the Parisian soul that is Ungaro," release notes. U by Ungaro for Her is a "fresh floral woody scent" with notes on bergamot blossom, wet freesia and pepper blossom on top of acacia aura, living lotus flower and osmanthus, drying down to a blend of oris, creamy sandalwood and clean musk. The men's fragrance is a "woody aromatic watery" creation featuring top-notes of green mandarin leaf, ruby red grapefruit and pomegranate, mid-notes of natural Immortale, cardamom and cedarleaf and a base of natural vetiver, patchouli, sandalwood, tonka bean and Peru balsam. Avon notes that collaboration with designer Christian Lacroix yielded "most successful launch of all time" in 2007 (1"The Rose Sheet" Nov. 5, 2007, p. 9)...

Avon Elevates Its Fashion Sense With Designer Partnerships; Q1 Results In

Avon looks forward to makeup and fragrance launches under recently announced partnerships with fashion designers; meanwhile, the company's investments in advertising and its sales force are beginning to pay off

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