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Clorox’s Purchase Of Burt’s Bees Confirms Arrival Of Naturals To Mainstream

This article was originally published in The Rose Sheet

Executive Summary

Clorox's acquisition of Burt's Bees is the latest example of a consumer products giant zeroing in on a small natural products company in order to hitch a ride on a trend that increasingly is infiltrating the mass market, research firm Kline and Company says
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