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Geerlings to manage Lauder Prescriptives

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder has tapped Caroline Geerlings for senior vice president and general manager of Prescriptives worldwide, the firm announces Nov. 2. She is replacing Andrea Robinson as the head of the brand. Geerlings was most recently the senior VP of global marketing for MAC cosmetics; before that, she was senior vice VP of marketing at Christian Dior Perfumes. Geerlings began her career in cosmetics at Prescriptives and was at one point the brand's VP of marketing. "Caroline is a consummate strategist and brand builder who plays to win," John Demsey, group president of Estee Lauder, says. "She is precisely the leader Prescriptives needs now to raise it to the next level"...

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