Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Latest women's scent Dreaming from Tommy Hilfiger is "inspired by the luxurious feeling of escaping into a fantastical dream," the firm says. The fragrance is designed to appeal to a slightly older demographic than that targeted by tommy and tommy girl, Aramis and Designer Fragrances President Veronique Gabai-Pinsky notes in a statement. Peach accords make up the core of the fragrance, accented by floral notes - such as freesia, tuberose and white hibiscus - and warm notes like white woods and seductive orris. The half-ounce parfum concentration will be packaged in a fabric box with a dream interpretation book and a removable charm for $125; Dreaming also will be offered in 1 oz., 1.7 oz. and 3.4 oz. sizes for $35, $45 and $60, respectively. Ancillaries include a body lotion, body wash, rollerball/lip gloss duo and a solid perfume pendant...
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Marketing In Brief
Avon: Actress Courtney Cox is tapped as spokeswoman for Spotlight, Avon's new women's fragrance, company says Nov. 5. Cox embodies spirit of new fragrance as she "embraces the notion that every woman is a star in her own right," according to the release. Spotlight, a sparkling scent highlighting Italian bergamot and fresh mandarin pur, is designed to capture "growing excitement of the world's fascination with celebrity and notions of fame." Spotlight is designed by International Flavors and Fragrances and also features "deluxe naturals" from IFF's Laboratoire Monique Remy - hydroponic white freesia, tuberose absolute and mimosa pur. Juice is housed in a "glimmering, quilted" glass bottle with rectangular top. Cox will appear in Avon's brochure worldwide in support of the launch. Spotlight will be available in April 2009 for $22.50 in U.S. and launch globally in summer 2009
Marketing In Brief
Avon: Actress Courtney Cox is tapped as spokeswoman for Spotlight, Avon's new women's fragrance, company says Nov. 5. Cox embodies spirit of new fragrance as she "embraces the notion that every woman is a star in her own right," according to the release. Spotlight, a sparkling scent highlighting Italian bergamot and fresh mandarin pur, is designed to capture "growing excitement of the world's fascination with celebrity and notions of fame." Spotlight is designed by International Flavors and Fragrances and also features "deluxe naturals" from IFF's Laboratoire Monique Remy - hydroponic white freesia, tuberose absolute and mimosa pur. Juice is housed in a "glimmering, quilted" glass bottle with rectangular top. Cox will appear in Avon's brochure worldwide in support of the launch. Spotlight will be available in April 2009 for $22.50 in U.S. and launch globally in summer 2009
Marketing In Brief
Decléor: Expression De L'Âge preserves youthful skin and limits the first signs of aging utilizing a blend of essential oils and plant extracts, Decléor says. Available now at Sephora, Nordstrom and select spas, the collection comprises Radiance Smoothing Cream for face ($77) and Relaxing Eye Cream ($53). Formulas contain "phyto smoothing" ingredients to soften skin, smooth lines and brighten the complexion, "phyto hydration" to improve moisture retention in skin, "phyto thermo-regulation" to moderate extreme temperature fluctuations and "phyto protection" to buttress the skin's protection against stress and pollution...