HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

VMG Partners jumps on Colorscience

This article was originally published in The Rose Sheet

Executive Summary

Private equity firm's acquisition of luxury mineral makeup brand Colorscience will provide the innovator with brand-building expertise as well as financing, VMG says in Nov. 19 release. "Mineral makeup is one of the fastest growing sectors within the cosmetics industry," Robert Schult, co-founder of VMG Partners, points out. "We chose to work with Colorscience because its creator, Diane Ranger, defined the concept and the industry and has continued to pioneer product advancements." The fact that Colorescience products are distributed through doctors' offices and medical spas was another motivating factor behind the investment, VMG says, noting that "doctors' and celebrities' careers rely upon the quality and effectiveness of the treatments they promote and use." Colorescience and VMG will grow the brand by conducting and releasing clinical trials on the effectiveness of the products, forming a partnership with the Skin Cancer Foundation and obtaining endorsements from celebrities represented by The Firm, a talent and brand-development company for which David Baram, a partner at VMG, serves as director...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS015099

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel