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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Tom's of Maine: Naturals pioneer launches Clean & Gentle Care and Sensitive Care toothpastes based on discovery that "the natural ingredient glycyrrhizin, from purified licorice root, creates a natural foaming experience for dispersing ingredients in the mouth without the use of sodium lauryl sulfate," which can be an irritant. Glycyrrhizin, Tom's of Maine says, "needs no additional processing and is gentle on gums - great news for those looking for a gentle brushing experience!" Toothpastes also are formulated with xylitol (from birch trees or corn), glycerin and organic aloe for their soothing properties, and Sensitive Care products contain potassium nitrate, a naturally occurring mineral, to reduce sensitivity in teeth and gums, company says. Clean & Gentle Care toothpastes include Anticavity plus Whitening SLS-free Fluoride in Peppermint and Fennel, Anticavity plus Dry Mouth Soother SLS-free Fluoride in Apricot and Lemon-Lime, and Antiplaque plus Whitening SLS-free Fluoride-Free in Cinnamon-Clove and Spearmint. Tom's Sensitive Care Antiplaque SLS-free paste comes in Wintermint and Black Currant...

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Marketing In Brief

Jonathan: Jonathan Product augments bestselling Dirt collection with Spray Dirt Texture Hold Hairspray and Detox Dirt Clarifying Shampoo. Hairspray ($29 for 4.25 oz.) controls flyaways, adds body and shine and provides hold for "texturized, piecey styles," giving hair "that day-after look," according to the company. Ingredients include Sweet Almond & Soy Proteins, which help repair and improve appearance of damaged hair; natural botanical extracts that condition hair; and body-adding Lemongrass Essential Water. Shampoo ($20 for 8.4 oz.) is a sulfate-free cleanser that "gently removes everyday build-up from Dirt and other styling products" while ridding hair of environmental pollutants, Jonathan says. Product is formulated with company's Detoxifying Complex, which regulates free radicals and reduces chemical pollutants; nourishing, moisturizing Pink Orchid Flower; and Rosemary Sage Essential water. Both products are 100% vegan, Jonathan says. Items launch September 28 at jonathanproduct.com, Sephora and other fine retailers...

Marketing In Brief

Jonathan: Jonathan Product augments bestselling Dirt collection with Spray Dirt Texture Hold Hairspray and Detox Dirt Clarifying Shampoo. Hairspray ($29 for 4.25 oz.) controls flyaways, adds body and shine and provides hold for "texturized, piecey styles," giving hair "that day-after look," according to the company. Ingredients include Sweet Almond & Soy Proteins, which help repair and improve appearance of damaged hair; natural botanical extracts that condition hair; and body-adding Lemongrass Essential Water. Shampoo ($20 for 8.4 oz.) is a sulfate-free cleanser that "gently removes everyday build-up from Dirt and other styling products" while ridding hair of environmental pollutants, Jonathan says. Product is formulated with company's Detoxifying Complex, which regulates free radicals and reduces chemical pollutants; nourishing, moisturizing Pink Orchid Flower; and Rosemary Sage Essential water. Both products are 100% vegan, Jonathan says. Items launch September 28 at jonathanproduct.com, Sephora and other fine retailers...

Fragrance In Brief

Daisy Marc Jacobs: The newest addition to Marc Jacobs' fragrance portfolio, Daisy Marc Jacobs, channels "the essence of a youthful spirit - sunny, happy, free," Coty says. A sparkling floral edged with violet, Daisy features top notes of wild strawberry, violet leaves and ruby red grapefruit; a heart of gardenia, violet and jasmine petals; and a drydown of musk, vanilla infusion and white woods, Coty says. The juice is housed in a block of weighted, clear glass with rounded edges. The bottle is topped with gold and white daisies that appear to bloom from the gold cap, and the black outer carton features chains of white daisies around its borders. Two sizes of edt - 1.7 oz. and 3.4 oz. - sell for $55 and $70, respectively. Ancillary products include body lotion ($32), shower gel ($30) and body butter ($35). Daisy will launch in August at select retailers...

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