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Zirh in Canada

This article was originally published in The Rose Sheet

Executive Summary

Zirh Holding has tapped Quadrant Cosmetics Corp. to distribute its skin care for men in Canada, effective Jan. 1, according to Nov. 27 announcement. "In selecting Quadrant Cosmetics Corp., we wanted to appoint a distributor who had the most complete territory coverage and excellent in-store execution capabilities," Zirh Holdings President and CEO Brian Robinson says. "Additionally, Quadrant's management team was very enthusiastic about the Zirh brand which was a component we were looking for in a distributor." Zirh previously was distributed in Canada by Japanese cosmetic firm Shiseido, which owned the brand from 2000 to 2007. Robinson, who founded the company in 1995 and sold it in 2000, repurchased Zirh from Shiseido in August 2007 (1"The Rose Sheet" Sept. 3, 2007, In Brief). In addition, Zirh announces the appointment of Alyssa Truppelli as internet marketing director, effective Dec. 3. Truppelli was previously the e-commerce manager at MAC Cosmetics...

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