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L’Oreal Web site

This article was originally published in The Rose Sheet

Executive Summary

Beauty firm has launched a new site at 1www.lorealparis.com, featuring a "glamorous, contemporary look and dynamic interactive features such as the expert diagnostic tool that serves up personalized beauty recommendations," according to L'Oreal. Additionally, the site "spotlights the brand's celebrity spokespeople, top industry professionals and products across all beauty categories," company notes. Officially launching in January, the site features more than 250 articles and videos to "educate and inspire" customers...
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