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Dove invites users to create next ad

This article was originally published in The Rose Sheet

Executive Summary

For second year running, Unilever is challenging women to create a 30-second TV commercial that expresses how showering "in everyday luxury" with Dove Cream Oil Body Wash makes them feel. After contest closes Jan. 9, 2008, firm will enlist help of online voters to narrow down entries to two Grand Prize Winners, one of which may be revealed during a commercial break in the February 24 Oscars presentation. Dove Cream Oil Body Wash users can access online tools, artwork and photos provided by the company to design their ad or upload their own video file. Dove Cream Oil Body Wash launched in February 2007 (1"The Rose Sheet" Jan. 1, 2007, In Brief)

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Dove body wash ad campaign

Unilever is turning to women everywhere in a search for ads to support the launch of its new Dove Cream Oil Body Wash. Contestants can submit their 30-second TV spots online at the AOL-hosted site 1www.DoveCreamOil.com. Entries will be accepted through Jan. 15, with the winning ad premiering in a commercial break during the Feb. 25 Academy Awards, Unilever says. The firm launched its "Campaign for Real Beauty" in 2004 (2"The Rose Sheet" Nov. 1, 2004, p. 5). Designed to challenge public notions of beauty, the campaign grew in 2005 to promote Dove Firming products (3"The Rose Sheet" May 23, 2005, p. 4). Cream Oil Body Wash is slated to hit store shelves in February...

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