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Dove invites users to create next ad

This article was originally published in The Rose Sheet

Executive Summary

For second year running, Unilever is challenging women to create a 30-second TV commercial that expresses how showering "in everyday luxury" with Dove Cream Oil Body Wash makes them feel. After contest closes Jan. 9, 2008, firm will enlist help of online voters to narrow down entries to two Grand Prize Winners, one of which may be revealed during a commercial break in the February 24 Oscars presentation. Dove Cream Oil Body Wash users can access online tools, artwork and photos provided by the company to design their ad or upload their own video file. Dove Cream Oil Body Wash launched in February 2007 (1"The Rose Sheet" Jan. 1, 2007, In Brief)

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