NAD Challenges Preval’s Claims For ActiFade Complete Age-Defying System
This article was originally published in The Rose Sheet
Executive Summary
The National Advertising Division recommends that Preval modify or discontinue a number of its claims for the ActiFade Complete Age-Defying System, which pairs an over-the-counter hydroquinone-based lightening cream with water-resistant concealers to combat the effects of aging
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