HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


NAD Challenges Preval’s Claims For ActiFade Complete Age-Defying System

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division recommends that Preval modify or discontinue a number of its claims for the ActiFade Complete Age-Defying System, which pairs an over-the-counter hydroquinone-based lightening cream with water-resistant concealers to combat the effects of aging

You may also be interested in...

NAD Keeping An Eye On Performance Claims In Personal-Care Advertising

The National Advertising Division of the Council of Better Business Bureaus says it will continue to zero in on personal-care ads with anti-aging claims or those that draw comparisons to surgical procedures such as Botox

Sold! Tengram Leaves High Ridge Auction With Iconic Brands Including Zest, Alberto VO5

Subject to the approval of a federal bankruptcy court presiding over High Ridge Brands’ Chapter 11 case, private equity firm Tengram will add a raft of personal cleansing and hair-care brands to its portfolio while bringing back former High Ridge CEO James Daniels to head up the collection’s rejuvenation.




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts