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NAD Challenges Preval’s Claims For ActiFade Complete Age-Defying System

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division recommends that Preval modify or discontinue a number of its claims for the ActiFade Complete Age-Defying System, which pairs an over-the-counter hydroquinone-based lightening cream with water-resistant concealers to combat the effects of aging

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