New Products In Brief
This article was originally published in The Rose Sheet
Executive Summary
Merz Pharmaceuticals: Firm launches Mederma Cream + SPF 30, a cream version of its scar-reducing product that offers the same efficacy as the original for softening, smoothing and reducing the appearance of scars but also guards against UV rays, which can discolor scars, according to Jan. 3 announcement. "In nationwide discussions with consumers who are affected by scars, we identified an unmet need in the marketplace for a better scar-management product which offers the sun protection that consumers expect," Mederma Product Manager Javier Pérez says. Item will be available in food, drug and mass doors beginning in spring 2008; prices will range from $30.50 for the 50-gram size to $18.50 for 20 grams
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says