Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Too Faced Cosmetics/FUZE Beverages: Available now in the new year - "in time to keep everyone's New Year's diet resolutions" - Too Faced FUZE Slenderize Guilt Free Gloss offers "delectable shine with zero remorse," as "application of this long-lasting, high-shine formula will actually help suppress one's appetite," according to Jan. 9 release. Launching from Too Faced Cosmetics and FUZE Beverages - whose "infuzed" drinks "with real health benefits and antioxidants without high fructose corn syrup, preservatives or aspartame" have become a celebrity favorite, the firms say - the lip gloss contains chromium to maximize the amount of energy received from food, the energy-boosting amino acid L-carnitine, and Super Citrimax to help maintain a normal appetite and increase energy in healthy individuals. The product retails for $18.50 at Sephora stores and www.sephora.com...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says