HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Elizabeth Arden/AEFFE

This article was originally published in The Rose Sheet

Executive Summary

Arden expects a debut fragrance to emerge from its collaboration with designer Alberta Ferretti in spring 2009. The two will develop, market and distribute fragrance, cosmetics and skin-care products under an exclusive long-term global licensing deal announced Jan. 28 between Arden and AEFFE S.p.A. Ferretti - known worldwide for her gowns, Arden says - has a style that is "feminine and sensual, elegant and contemporary, complimenting each woman's personality by enhancing her own beauty with exquisite tailoring and fine details." Chairman and CEO Scott Beattie states: "Adding the Alberta Ferretti name to our designer fragrance brands allows us to diversify our fragrance brand portfolio and strategically expand our reach of prestige fragrance distribution, particularly in the European fragrance market." Ferretti forecasts a fragrance "that will express the contemporary nature of a woman who lives in the present yet looks to the future"...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS015214

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel