HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon: Direct seller offers "double the benefits" with Skin So Soft Fusions Body Moisturizer, the "one and only dual formula moisturizer" on the market, Avon says. Package contains one formula to soften and smooth the skin alongside another that "works to fortify deep within skin's surface to create a special hydrating cushion," according to the company. Skin So Soft Fusions is available in three scents - Soft & Nourish, formulated with jojoba oil, Soft & Sensual, with almond extract, and Soft & Replenish, enriched with vitamins and antioxidants; each retails for $8.50. For the lips, Avon is debuting Ultra Color Rich Mousse Lipstick, which contains an inner core enriched with conditioners including lanolin and jojoba. The moisturizing core is surrounded by rich color, Avon says. Product comes in 14 shades for $8 each...
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS015217

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel