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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon: Direct seller offers "double the benefits" with Skin So Soft Fusions Body Moisturizer, the "one and only dual formula moisturizer" on the market, Avon says. Package contains one formula to soften and smooth the skin alongside another that "works to fortify deep within skin's surface to create a special hydrating cushion," according to the company. Skin So Soft Fusions is available in three scents - Soft & Nourish, formulated with jojoba oil, Soft & Sensual, with almond extract, and Soft & Replenish, enriched with vitamins and antioxidants; each retails for $8.50. For the lips, Avon is debuting Ultra Color Rich Mousse Lipstick, which contains an inner core enriched with conditioners including lanolin and jojoba. The moisturizing core is surrounded by rich color, Avon says. Product comes in 14 shades for $8 each...

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