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NPD consumer choice awards

This article was originally published in The Rose Sheet

Executive Summary

NPD Group recognizes honorees of researcher's first-ever consumer choice awards for prestige beauty. NPD polled 600 women age 18 and older; consumers chose Estee Lauder as the hottest prestige fragrance house, Bare Escentuals as the hottest prestige makeup brand, La Mer as the hottest skin care brand and Nordstrom as the best provider of prestige retail service. "With more than ten years of retail sales information on the prestige beauty industry we know who's selling the most, but these awards represent the consumer's perspective. NPD has the unique ability to go directly to women and find out who they think the hottest prestige brands are, the ones they think of as 'in vogue,'" NPD beauty group President Diane Nicholson says in Jan. 30 release...
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