People In Brief
This article was originally published in The Rose Sheet
Executive Summary
Unilever shuffles management: In reconfiguring its business teams, Unilever has appointed Kevin B. George, currently VP and general manager of the firm's Chicago-based Deodorant business, to VP and general manager of its combined Antiperspirant, Deodorant and Hair-Care Business, which encompasses such brands as Axe, Degree, Suave, Dove and Sunsilk, according to Jan. 22 release. Kevin Havelock, president of Unilever's U.S. operations, states: "[George's] appointment to head the combined AP, DEO and Hair Business Team is well deserved and reflects our confidence in his leadership, business acumen and brand-management experience." Unilever also has created a Consumer and Customer Solutions segment; Lisa Klauser, current VP-Brand Building & Marketing Excellence, will serve as VP of the new unit, leading efforts in integrated and multicultural marketing, visual branding, brand public relations, category management, shopper marketing, and consumer market insight...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says