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Vitiva unveils natural preservative

This article was originally published in The Rose Sheet

Executive Summary

Slovenia-based firm launches Inolens 4 formula in response to booming natural personal-care market and demand among manufacturers for natural preservatives. Inolens 4, the newest in Vitiva's line of "reduced-odor rosemary extracts," protects cosmetic oils against oxidation and rancidity, thereby granting them up to six times the shelf-life, company says. The all-natural, allergen-free, "easily blendable" formulation has been tested "with remarkable success" on oils including refined echium, evening primrose, olive oil, virgin borage, virgin walnut and virgin safflower oil, and it "has outperformed widely used tocopherols as well as synthetic ingredients, such as BHA and BHT," according to Vitiva...
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