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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

eFoodSafety.com: NumaDerm, a skin-care line from nutritional supplement maker eFoodSafety.com, is formulated with nano-encapsulated anti-oxidants, essential lipids, peptides and phytonutrients to help address skin health and beauty conditions such as dry skin, discoloration, and fine lines and wrinkles, Scottsdale, Ariz. firm says. Proprietary nanotechnology allows active ingredients to be released over a period of several hours; all actives are made from food-grade compounds absorbed by the body as food so that "cellular absorption of nutrients is maximized while toxicity is minimized," company says. NumaDerm Repair Cream "provides healing benefits for dry and damaged skin by increasing elasticity and improving overall complexion" according to firm. Ageless Cream helps smooth fine lines and wrinkles, and Fade Cream corrects discolorations and improves the clarity of the skin. A direct-response marketing campaign will be launched in April to promote the new line, eFoodSafety.com says..
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