HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


B&BW ’08 goals

This article was originally published in The Rose Sheet

Executive Summary

Bath & Body Works will focus on a few "key" priorities this year, including reinvigorating the brand, creating more brand consistency, and stemming current negative sales trend due to traffic decline in retail locations, B&BW CEO Diane Neal says during Limited Brands year-end (ended Feb. 2) earnings presentation Feb. 28. Company is focused on growing key brands C.O. Bigelow, True Blue Spa, aromatherapy and fragrant body care, she says. Limited Brands net sales for the year fell 5% to $10.13 bil. due to "transformational changes" that occurred through the year, while net income grew 6.2% to $718 mil. Limited Brands says disappointing results in 2007 "better position" the firm to prepare for core brand growth in 2008. In light of the retail environment, the number of projects planned for 2008 are reduced by 25%, with the goal of reducing planned capital expenditures of about $85 mil...

You may also be interested in...

Abbott Launches Five-Minute POC Rapid COVID-19 Test

Abbott is launching a second test to detect COVID-19. The diagnostics giant announced on 27 March the release of a rapid, point-of-care test that can deliver results within five minutes.

In A Bizarre Move, Trump Orders GM To Make Ventilators – Even Though The Auto Giant Already Is

President Trump on 27 March finally pulled the trigger on using his powers under the Defense Production Act, forcing General Motors Co. to manufacture medical ventilators. The only thing is, GM is already doing that.

Start-Up Spotlight: Iraq War Veteran Deploys ‘Bone Paint’ To Combat Traumatic Injuries

Theradaptive's “paint-like” regenerative therapeutic can be applied to any device to promote bone regrowth or regenerate tissue.




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts