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Davidoff gets adventurous

This article was originally published in The Rose Sheet

Executive Summary

Adventure Fragrance by Davidoff, launching now in London, will be promoted worldwide with ads featuring actor Ewan McGregor, Coty announces Feb. 26. Firm previously announced it had signed the actor to represent the brand, but did not reveal the name of the scent or launch date (1"The Rose Sheet" July 23, 2007, In Brief). Coty says Scottish actor's recent motorcycle trips across the world, filmed in documentaries "Long Way Down" and "Long Way Round," reflect "the spirit of the new fragrance"...

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