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Look Good...Feel Better

This article was originally published in The Rose Sheet

Executive Summary

Personal Care Products Council Foundation's Look Good...Feel Better program has served 50,000 people with cancer per year at group workshops designed to help cancer patients maintain their appearance during treatment, Council Foundation VP Louanne Roark said Feb. 27 at Council's annual meeting in Boca Raton, Fla. Cosmetic and hair-care firms that sponsor the program have contributed 1 mil. product pieces and $10 mil. per year to the program, she noted. The LGFB workshops help buoy cancer patients' self-esteem by teaching them about the special needs of their hair and skin during chemotherapy and providing tips for buying and caring for wigs. In a survey commissioned by LGFB, 69% of women said that maintaining their appearance made them feel more confident in their ability to cope with cancer, organization says. LGFB requests that beauty companies participate by encouraging their makeup and hair specialists on staff to volunteer for workshops...

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