SK-II campaign
This article was originally published in The Rose Sheet
Executive Summary
Spring advertising campaign featuring brand's global ambassador - actress Cate Blanchett - will break in March in the U.S., Australia, UK and Spain, Procter & Gamble says. The "simple, yet visually stimulating" ads feature a black-and-white "portrait" of the actress, whom the firm signed in October (1"The Rose Sheet" Oct. 29, 2007, People In Brief). "Blanchett's true essence is revealed through her flawless skin, which serves as the glowing focal point of the campaign and communicates her passion for the brand," P&G says. The brand also is introducing the U.S. Essentials Collection, which consists of Facial Treatment Essence, Facial Treatment Repair C and Facial Treatment Masks - three offerings through which Blanchett first discovered and became a loyal user of the brand, firm says...
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People In Brief
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