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Whole Foods Slaps Premium Body Care Seal On “Most Natural” Personal Care

This article was originally published in The Rose Sheet

Executive Summary

Whole Foods Market is distinguishing personal-care products in its store that contain "the most natural and highest quality ingredients" with a Premium Body Care seal of approval

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Marketing In Brief

Organix-South: Bowling Green, Fla. company rolls out TheraNeem Organix Hair Therapé line of shampoos and conditioners, which are made with "a high concentration of organic ingredients" and meet Whole Foods' natural standards for Premium Body Care, according to May 18 release (1"The Rose Sheet" March 10, 2008, p. 5). Repackaged Gentle Therapé shampoo/conditioner duo is joined by Intensive Moisture Therapé, formulated with calendula, lavender and aloe vera "to repair and seal in essential nutrients lost due to stress from the environment, sun, aging and chemical treatments," and "extra-gentle" Kids Therapé, featuring calming chamomile. Rounding out the line are Volumizing Therapé, which uses panthenol and rice protein to revive fine, limp hair, and Scalp Therapé, formulated with peppermint, lemon and tea tree extracts to cleanse the scalp and reduce buildup from chemical treatments and environmental toxins such as chlorine, says neem specialist Organix-South, which has been ranked the 64 fastest-growing company in the U.S. Derived from an evergreen tree in South Asia, "neem is well known for its benefits for skin and scalp issues," Organix-South CEO Autumn Blum says

Marketing In Brief

Organix-South: Bowling Green, Fla. company rolls out TheraNeem Organix Hair Therapé line of shampoos and conditioners, which are made with "a high concentration of organic ingredients" and meet Whole Foods' natural standards for Premium Body Care, according to May 18 release (1"The Rose Sheet" March 10, 2008, p. 5). Repackaged Gentle Therapé shampoo/conditioner duo is joined by Intensive Moisture Therapé, formulated with calendula, lavender and aloe vera "to repair and seal in essential nutrients lost due to stress from the environment, sun, aging and chemical treatments," and "extra-gentle" Kids Therapé, featuring calming chamomile. Rounding out the line are Volumizing Therapé, which uses panthenol and rice protein to revive fine, limp hair, and Scalp Therapé, formulated with peppermint, lemon and tea tree extracts to cleanse the scalp and reduce buildup from chemical treatments and environmental toxins such as chlorine, says neem specialist Organix-South, which has been ranked the 64 fastest-growing company in the U.S. Derived from an evergreen tree in South Asia, "neem is well known for its benefits for skin and scalp issues," Organix-South CEO Autumn Blum says

Teens For Safe Cosmetics, Natural Firms Launch “Green” Line In Whole Foods

Teens Turning Green is a holistic line of eco-conscious body-care products developed through a partnership between natural-positioned beauty brands and a coalition of teens championing safe cosmetic ingredients

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