NAD Keeping An Eye On Performance Claims In Personal-Care Advertising
This article was originally published in The Rose Sheet
Executive SummaryThe National Advertising Division of the Council of Better Business Bureaus says it will continue to zero in on personal-care ads with anti-aging claims or those that draw comparisons to surgical procedures such as Botox
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Anti-aging claims in the cosmetics sector show improved compliance with advertising standards overall, but the National Advertising Division remains on the lookout for potential overstatements, particularly as personal-care companies are less inclined to challenge each other than players in other industries.