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Avon/Marimekko partnership

This article was originally published in The Rose Sheet

Executive Summary

Marimekko for Avon Color Collection will launch in the U.S., Europe, Mexico and Asia in the fourth quarter under partnership between Avon and Finnish textile and clothing designer Marimekko, beauty firm announces March 18. Under terms of the deal, Marimekko will license its signature Unikko pattern - reinterpreted "with a unique look and fresh coloring" - to create limited-edition cosmetic collection that embraces firm's philosophy of producing design that "creates beauty into people's everyday lives," Avon notes. Collection consists of four color products - eyeshadow, face powder, lip gloss and mascara - as well as accessories. "We feel confident that our customers will enjoy the merger of Marimekko's energetic designs with the innovation of the Avon Color Brand," Avon Senior VP and Brand President Geralyn Breig says...
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