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BPI USA names prez

This article was originally published in The Rose Sheet

Executive Summary

Nicholas Munafo is new president of Beaute Prestige International's U.S. business, according to March 17 announcement from Shiseido subsidiary. Munafo comes to the company from Procter & Gamble's prestige products unit, where he most recently served as VP-sales & marketing, overseeing such brands as Escada, Gucci, Burberry and Dolce & Gabbana. Munafo was marketing manager of private label brands at Federated Department Stores prior to joining Proctor & Gamble in 1998. "In addition to his invaluable experience in marketing and sales, Nicholas brings with him a proven understanding of U.S. market distribution and brand expansion, an important asset to BPI in its ongoing and ambitious local development plan," BPI Chief Operating Officer Eric Henry says. Munafo succeeds Louis Desazars, who left BPI USA on February15 to head NARS Cosmetics...

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