P&G nabs Fekkai
This article was originally published in The Rose Sheet
Procter & Gamble announces agreement to purchase Frederic Fekkai & Co., owner of Fekkai brand, the self-styled "ultimate in luxury hair care," firm announces. Subject to regulatory review and approval, acquisition "would be in line with P&G's strategy of focusing on faster-growing, higher-margin, more asset-efficient businesses," release notes. P&G VP Craig Bahner hails Fekkai as "a fantastic addition to P&G's already strong global portfolio of retail and professional hair-care brands." Fekkai's products are sold in its salons and through upscale beauty retailers worldwide...
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Luxury salon brand Frederic Fekkai introduces e-commerce site Fekkai.com, brand says Feb. 20. "In offering our consumers the option to purchase my product online, Fekkai products become truly accessible to everyone," says Frederic Fekkai. "Fekkai products bring the salon experience to your home, regardless of where you live." Line was previously sold at Fekkai salons, Sephora and Beauty.com, among other locations. Brand will celebrate launch of the Web site by offering free shipping on all orders and a free sample of its Glossing Cream. Fekkai was acquired by Procter & Gamble in 2008 (1"The Rose Sheet" April 7, 2008, In Brief)