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Summer Launches In Brief

This article was originally published in The Rose Sheet

Executive Summary

MAX Factor: Makeup items introduced for summer award "lust-worthy summer beauty," Procter & Gamble brand says April 7. Ultra-fine pigments that reflect light and deliver sheer and even color helpMAX Factor ColorGenius Mineral Bronzer provide a "sheer, sun-kissed" glow to skin; the mineral formula will not clog pores, brand says. ColorGenius Foundation with Minerals uses "smart pigment" technology in its liquid formula to prepare a "highly-refined canvas" for any beauty look, MAX Factor says. Item will be available in 12 colors. Lipfinity 3-D, pairing lip gloss and color in one package, will roll out in 26 shades for summer. The lowlight lip color is formulated with PermaTone, a blend of pigments and silicone-based polymers that allow color to last, and with pigmented pearlescents for shimmer. Lip gloss end provides "iridescent and multi-dimensional appearance" and moisturizes with vitamin E, mineral oil and petrolatum. Items retail for $8.49 to $9.99 and are available in July in mass doors, including Wal-Mart, and at 1www.drugstore.com...

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