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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

ThermaFuse: Healthier Hair With Heat hair care uses heat from styling tools as a means of protecting and repairing hair, ThermaFuse says. Products work through HeatSmart Complex, a registered blend of amino acids, proteins and ceramides, to protect and revive hair using heat. Thus, "consumers and stylists who use heat tools are actually contributing to the well-being of hair," ThermaFuse founder Van Stamey says. Collection comprises 26 products, including Fundamentals (shampoos and conditioners), Treatments (repairing conditioners and hair masks), Stylers (gels and mousses) and Sprays. Products retail in salons for between $13.50 for a treatment formula to $20 for a shampoo or conditioner...

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