Marketing In Brief
This article was originally published in The Rose Sheet
Bond No. 9: New York-inspired fragrance firm launches New York Beaches collection of three summer scents. To evoke "country lanes, gardens and white sand," Hamptons offers a fresh, clean whiff of salty sea mixed with "greenery, farmland and potato fields." Savory greens and lush florals are followed by drydown of amber, sandalwood and cashmere musk, reminiscent of the "creamy mist that descends on the sea from dusk to dawn." Fire Island enlists cardamom, neroli, white musk and patchouli to express "sensual stirrings" of "one of New York's sexiest beaches," while the scent of "fun" is bottled in Bond's Coney Island fragrance, achieved through a fusion of "sugar-cool notes of margarita mix, hypnotically seductive chocolate and caramel, plus cedarwood." An escape to the "magical island of Manhattan" is offered with Eau de New York. A distillation of the city's energy, the scent opens with citrus notes and fresh greens and warms to heart of neroli, gardenia cyclamen, white lily and basil. Vetiver and oakmoss furnish a "sensual and balancing effect." Scents are available at select retailers and Bond No. 9 boutiques...
You may also be interested in...
Procter & Gamble announces agreement to purchase Frederic Fekkai & Co., owner of Fekkai brand, the self-styled "ultimate in luxury hair care," firm announces. Subject to regulatory review and approval, acquisition "would be in line with P&G's strategy of focusing on faster-growing, higher-margin, more asset-efficient businesses," release notes. P&G VP Craig Bahner hails Fekkai as "a fantastic addition to P&G's already strong global portfolio of retail and professional hair-care brands." Fekkai's products are sold in its salons and through upscale beauty retailers worldwide...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Sign in to continue reading.
Need a specific report?
1000+ reports available
New to HBW Insight?
Start a free trial today!
Register for our free email digests: