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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Bond No. 9: New York-inspired fragrance firm launches New York Beaches collection of three summer scents. To evoke "country lanes, gardens and white sand," Hamptons offers a fresh, clean whiff of salty sea mixed with "greenery, farmland and potato fields." Savory greens and lush florals are followed by drydown of amber, sandalwood and cashmere musk, reminiscent of the "creamy mist that descends on the sea from dusk to dawn." Fire Island enlists cardamom, neroli, white musk and patchouli to express "sensual stirrings" of "one of New York's sexiest beaches," while the scent of "fun" is bottled in Bond's Coney Island fragrance, achieved through a fusion of "sugar-cool notes of margarita mix, hypnotically seductive chocolate and caramel, plus cedarwood." An escape to the "magical island of Manhattan" is offered with Eau de New York. A distillation of the city's energy, the scent opens with citrus notes and fresh greens and warms to heart of neroli, gardenia cyclamen, white lily and basil. Vetiver and oakmoss furnish a "sensual and balancing effect." Scents are available at select retailers and Bond No. 9 boutiques...

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