Teen Girls Disenchanted With Celebrity Fragrances Seek Something New
This article was originally published in The Rose Sheet
A decline in popularity of celebrity fragrances among teen girls presents opportunity for new fragrances to enchant young buyers, according to Karen Grant, VP and senior beauty industry analyst for The NPD Group
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With celebrity fragrance sales in decline, makeup has overtaken fragrances as the top prestige beauty category in the U.S., according to Karen Grant, senior beauty industry analyst at market research firm The NPD Group
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