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Natural and organic market reaches $465 mil.

This article was originally published in The Rose Sheet

Executive Summary

The natural and organic personal-care market has grown over 35% since 2005 and is now valued at $465 mil., market researcher Mintel says June 10. "The recent drive toward healthy and green living has consumers placing a high degree of trust in the 'all-natural' claim for personal-care products," Mintel Senior Analyst Christopher Haack says. Women and Hispanics are key drivers of the trend, with natural and organic products comprising 74% of Hispanics' personal-care purchases, Mintel says. Mainstream companies are using natural ingredients and opting to certify their products as organic or natural in order to differentiate from competition, the researcher notes. Walgreens and Target have inked exclusive distribution deals with natural and organic marketers Yes To Carrots and Erbaviva, respectively. Mintel has identified a 53% increase in new organic or all-natural launches in the past two years - from 554 in 2005 to 846 in 2007...
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