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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Curly Cocktails: NaturallyCurly.com, "the online oasis for curlies since 1998," adds The Piña Curlada andCurlarita to its Curly Cocktails line. Online retailer's "bartenders" mixed The PiñaCurlada with 1 tablespoon Innersense Quiet Calm Curl Control and 1 tablespoon Alagio Crazy Curl Curl Enhancer Balm to bring moisture to hair type 3B - hair with medium curls varying from ringlets to tight corkscrews. Curlarita is custom-made for hair type 3C - tight, densely packed corkscrew curls. Ingredients include 2 tablespoons Kinky-Curly Knot Today, 1 teaspoon Wild Woozle Promade, 1 teaspoon Curl Junkie Coffee-Coco Curl Crème and 1.5 teaspoons Long Lovely Locks Coco Light, topped off with Blended Beauty Kicks For Curls, firm says. Each "cocktail" includes recipe card, shower comb and "spunky" swizzle stick. Other Curly Cocktails products available exclusively at 1www.naturallycurly.com and 2www.curlmart.com include Cosmocurlitan, Curlaccino and Curltini. Products for children are Curly Temple and Curly Bubbly...
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