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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Waterford Parfum: Waterford Parfum introduces new Lismore fragrance, "a sensual-yet-lighthearted" mélange of complex beauty to captivate the senses," inspired by elegance and legacy of Waterford crystal. The namesake of Waterford's most popular design, scent opens with notes of water lily, freesia, rose and mandarin, warms to "a cascade of soft feminine florals" such as carnation, peony and night blooming jasmine, and dries down to "a sensual fluidity" achieved with orchid vanilla, precious woods, musk and violet. Crystal packaging is designed to morph into a crystal bud once perfume is gone. Available at Bloomingdales and www.bloomingdales.com beginning July 11, collection will retail for $65 for 1.7-oz. bottle and $90 for 3.4-oz. bottle. One hundred limited collector's edition 1-oz. bottles, designed by Waterford Crystal Design Director Jim O'Leary, will be offered for $500...
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