HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Nature’s Cure gets “influencer” endorsement

This article was originally published in The Rose Sheet

Executive Summary

Modeling coach, fashion show producer and image consultant Michael Maddox will promote Nature's Cure anti-acne products at fashion shows, modeling functions, media interviews and 1www.michaelmaddoxrunway.com under agreement announced June 6. In addition, Nature's Cure may use his testimonial on its Web site and in advertising. Maddox "has the visibility and reputation to be an important influencer of teens who want insider tips," Nature's Cure President Amy Baker says. "As a smaller company, this expert testimonial, and the word-of-mouth it generates, can help us break through." Maddox was taken with Nature's Cure when the brand's Anti-Acne Face & Body Shower Kit helped his son with acne, firm says. In March, advertising for Nature's Cure two-part acne treatment consisting of a benzoyl peroxide cream and a homeopathic tablet came under the microscope of the National Advertising Division of the Council of Better Business Bureaus; NAD recommended that claims associated with the homeopathic component be modified (2"The Rose Sheet" March 10, 2008, p. 6)...

You may also be interested in...



Nature’s Cure, NAD Disagree On Expectations For Homeopathic Acne Product

The perspectives of Nature's Cure - maker of a two-part acne treatment - and the National Advertising Division (NAD) diverge when it comes to the burden of proof assumed by homeopathic product marketers making performance claims

Health And Wellness Trademark Review 14 January, 2020

Trademarks are registered and published for opposition with the US Patent and Trademark Office and are published weekly in the agency's Official Gazette.

Claim That Supplement Boosts Children’s Focus Could Spur FTC Attention

Creekside Natural Therapeutics might hear from the FTC after failing to show in an industry self-regulation forum that it would correct misleading claims for its Focused Mind Jr. supplement promoted as an alternative to ADHD drugs.
UsernamePublicRestriction

Register

RS015510

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel