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This article was originally published in The Rose Sheet

Executive Summary

P&G shuffles management : Ed Shirley, currently group president of Procter & Gamble's North America business, has been made vice chair of global beauty & grooming, effective July 1. He will report to Susan E. Arnold, president-global business units. "Ed is the right leader to accelerate the long-term growth of P&G's beauty and grooming businesses," says A.G. Lafley, CEO and chairman of the board, who cites Shirley's track record of leadership and experience in general management, finance, marketing, supply chain management and sales. "He'll bring a 'fresh lens' to help identify new opportunities and connections for consumer delight and customer business growth," Lafley notes. Shirley's former post will be assumed by current President of North America Market Operations Steve Bishop, who will report to Werner Geissler, vice chair of global operations. Shirley and Bishop will be based in Cincinnati...

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MAC: Estee Lauder brand announces two promotions - Nick Gavrelis to VP-global product development, face and PRO, and Guillaume Jesel to senior VP-global marketing. Formerly executive director of global product development for MAC face and PRO, Gavrelis "will continue to lead product development in the growth and strategic portfolio development of MAC foundations, concealers and powders, and further expand MAC PRO products and services, artistry tools and brushes," reporting to Jennifer Balbier, senior VP-product development, MAC worldwide, firm says. The new VP returned to MAC in 2001 after leaving in 1999 to launch "specialty niche color cosmetic line" Pretty Pretty. Previously he managed makeup artist training on the East Coast for MAC after serving as national beauty director at Nordstrom. Jesel - reporting to John Demsey, group president, The Estee Lauder Companies - "will continue to lead the MAC global marketing efforts with five strategic areas of focus: product marketing, consumer marketing, new launch management, makeup artistry and artist research." Also, he now will oversee MAC's Artist Relations department and creation of an Alternative Media department. "A global strategic thinker who is invaluable to MAC," Jesel held marketing positions at Lancôme before joining Lauder in 2000...

People In Brief

MAC: Estee Lauder brand announces two promotions - Nick Gavrelis to VP-global product development, face and PRO, and Guillaume Jesel to senior VP-global marketing. Formerly executive director of global product development for MAC face and PRO, Gavrelis "will continue to lead product development in the growth and strategic portfolio development of MAC foundations, concealers and powders, and further expand MAC PRO products and services, artistry tools and brushes," reporting to Jennifer Balbier, senior VP-product development, MAC worldwide, firm says. The new VP returned to MAC in 2001 after leaving in 1999 to launch "specialty niche color cosmetic line" Pretty Pretty. Previously he managed makeup artist training on the East Coast for MAC after serving as national beauty director at Nordstrom. Jesel - reporting to John Demsey, group president, The Estee Lauder Companies - "will continue to lead the MAC global marketing efforts with five strategic areas of focus: product marketing, consumer marketing, new launch management, makeup artistry and artist research." Also, he now will oversee MAC's Artist Relations department and creation of an Alternative Media department. "A global strategic thinker who is invaluable to MAC," Jesel held marketing positions at Lancôme before joining Lauder in 2000...

Marketing In Brief

Clarins: Joli Rouge lipstick "delivers intense, shiny, long-wearing lip color" with ingredient Maxi Lip Complex, which "replenishes, repairs and protects" lips, Clarins says. Featuring a gel-soufflé texture, the complex is a blend of natural peptides that increases synthesis of intercellular proteins and collagen to plump and rehydrate lips, firm says. Launching now in department stores, Joli Rouge is available in 14 shades costing $23 each. In July, Clarins will launch Bright Plus HP Brightening Peel, a "highly effective renewing, peeling lotion with rapid results" as well as Bright Plus Intensive Brightening Mask, which brightens skin and provides a matte finish, firm claims. The peel and mask retail for $42 and $28, respectively...

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