Marketing In Brief
This article was originally published in The Rose Sheet
Cosmetic Imports: Retailer refers consumers to "boutique atmosphere" and "friendly, knowledgeable beauty consultants" at its new Beverly, Mass. location and to the more than 900 SKUs on company's Web site, including holistic and cosmeceutical products as well as certified natural and organic lines from around the world. July 2 release highlights handful of offerings including Doll Face natural skin care; Florame aromatherapy line; She Essentials, a Chinese medicinal facial and body products range; and Amino Genesis line featuring 17 "highly purified, naturally occurring, plant-derived amino acids," recommended at California Cancer Center to help offset side effects of chemotherapy treatments, according to retailer. Makeup items from Greek Erre Due, mineral-based BVain and Mommy Mineral Makeup brands also are available, Cosmetic Imports says...
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence