Yes To Carrots Unveils USDA-Certified Organic Lip Balms With Beta-Carotene
This article was originally published in The Rose Sheet
Executive Summary
Yes To Carrots adds USDA-certified organic lip balms to its range of organic hair-, body- and skin-care products enriched with beta-carotene, found in orange fruits and vegetables
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People In Brief
Yes To Inc. brings on green methodologist: San Francisco-based marketer of Yes To Carrots, Yes To Cucumbers and Yes To Tomatoes personal-care lines has made Alastair Dorward an outside director. Formerly president and founding CEO of Method Products - who grew the environmentally friendly cleaning products company from pre-revenue to $100 million, according to Yes To's Jan. 15 release - Dorward "brings in-depth retail experience with natural brands and a relevant operating history to Yes To Inc. and fills a much-needed role. He is a strong addition to the board and will be a key player in building and leading an exciting future for Yes To," says CEO Ido Leffler. Last year Yes To added USDA-certified organic lip balms to its beta-carotene-fortified Yes to Carrots line (1"The Rose Sheet" July 7, 2008, p. 5). Organic fruits and vegetables used in Yes To offerings are sourced from farmers certified by the Israel Bio-Organic Agriculture Association and combined with detoxifying Dead Sea minerals
People In Brief
Yes To Inc. brings on green methodologist: San Francisco-based marketer of Yes To Carrots, Yes To Cucumbers and Yes To Tomatoes personal-care lines has made Alastair Dorward an outside director. Formerly president and founding CEO of Method Products - who grew the environmentally friendly cleaning products company from pre-revenue to $100 million, according to Yes To's Jan. 15 release - Dorward "brings in-depth retail experience with natural brands and a relevant operating history to Yes To Inc. and fills a much-needed role. He is a strong addition to the board and will be a key player in building and leading an exciting future for Yes To," says CEO Ido Leffler. Last year Yes To added USDA-certified organic lip balms to its beta-carotene-fortified Yes to Carrots line (1"The Rose Sheet" July 7, 2008, p. 5). Organic fruits and vegetables used in Yes To offerings are sourced from farmers certified by the Israel Bio-Organic Agriculture Association and combined with detoxifying Dead Sea minerals
Yes To $14 mil
Yes To Inc., an Israeli consumer products firm that markets Yes To Carrots personal care, has raised $14 mil. in a series-A funding round to expand distribution in North America and speed up the firm's product launch schedule, company announces July 29. Yes To Carrots, a collection of skin- and hair-care items juiced with beta carotene from orange-colored organic fruits and vegetables and further enriched with Dead Sea minerals, launched overseas in 2006 and has been sold primarily by Walgreens in the U.S. since May 2007. In addition to taking brand to new sellers in the U.S., company will use capital to roll out Yes To Cucumbers and Yes To Tomatoes later this year. "Natural paraben-free formulations, high efficacy and a fun brand personality" are attributes that resonate with consumers and have contributed to "exponential" growth of the line, says Scott Potter, managing partner of San Francisco Equity Partners, which led the financing round. Simon Equity Partners also participated. USDA-certified organic Yes To Carrots lip balms launched earlier this summer (1"The Rose Sheet" July 7, 2008, p. 5)...