Gillette presents hair care, body wash
This article was originally published in The Rose Sheet
Executive Summary
Following announcement that Gillette Fusion is 24 Procter & Gamble brand to reach one-billion-dollar sales mark, Gillette expands male grooming line to include Gillette Hair Care and Gillette Body Wash, "designed to transform the shower experience," according to July 11 release. Gillette Hair Care line for men comprises six shampoos - specially formulated "to bond to and remove dirt and oil, leaving a man's hair incredibly clean" - and one conditioner; products retail for $4.49 apiece. At $4.29 apiece, Gillette 2 in 1 Body Washes "offer strong performance for superior cleansing" in three variants: Gillette Oil Control Face + Body Wash, Gillette Dry Skin Hydrator + Body Wash, and Gillette Gentle Clean Shampoo + Body Wash. Each body wash boasts unique dual-phase technology that keeps hydrators and cleansers in separate internal compartments within same bottle until combined in the shower "for a rich lather that leaves skin feeling moisturized long after the shower"...
You may also be interested in...
Gillette Hair-Care Entry Backed By Technology-Focused Ads; P&G Reports Q4
Gillette is supporting the launch of its new hair-care and body wash ranges - its most significant line extensions in 16 years - with a comprehensive media campaign promoting the brand's "expanded reach to the shower.
Ultrahuman Expands Wearable Medtech Production Into US After $35M Funding Round
Firm operating in London, India and United Arab Emirates says its “Ultra Factory” will open in Indiana within the next six months with end-to-end production based on its operational facility in India.
Cochlear’s Osia System Receives Expanded FDA Clearance For Use In Younger Children
Kids ages 5 and up now can benefit from Cochlear’s Osia implant and sound processor, indicated for hearing loss, mixed hearing loss and single-sided sensorineural deafness.