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Lauder’s Jo Malone in Asia

This article was originally published in The Rose Sheet

Executive Summary

The Estée Lauder Companies has signed agreement with "expert purveyor of luxury" Lane Crawford Joyce Group to distribute Jo Malone fragrance, bath and body products throughout Asia, including in Hong Kong, Singapore, China, Taiwan, Macau, Malaysia and Indonesia, according to July 8 announcement. Over first five years, the two companies will focus on launching freestanding Jo Malone stores and "shop-n-shop concepts"; the first - featuring elements of Jo Malone's flagship store on Sloane Street in London, such as library-style shelves, linear glass bottles and signature gift boxes throughout - is slated to open July 9 at Lane Crawford in Hong Kong's IFC mall. "Jo Malone is rapidly establishing itself as a powerful destination for knowledgeable consumers looking for high-end, British chic," says Fabrice Weber, president of Estee Lauder's Asia Pacific business. "The Lane Crawford Joyce Group's unique expertise at operating premium brands' flagship stores in high-street and high-end malls will most definitely enable Jo Malone to create in this part of the world the undisputable success it has become in the UK"...

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