Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Beauty giant has purchased a minority stake in Forest Essentials, a privately held Indian company that manufactures, markets and sells beauty products based on Ayurvedic formulations under the Forest Essentials name, according to release. Products contain pure essential oils and natural plant extracts in range of skin, body and hair care products. Products, sold at high-end hotels and spas across India, are rooted in age-old treatments from ancient Ayurvedic scriptures. Best-selling products include Rose Crystal Salt Bath Polishers, Hand Pounded Organic Fruit Scrub and Soundarya Facial Age Defying Serum. William Lauder, chief executive officer of The Estee Lauder Companies, said the purchase gives the company a stronger foothold in the rapidly expanding Indian beauty market, noting "we have seen more and more consumers around the world are interested in beauty products with a natural heritage"...
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