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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Tarte Cosmetics: Company launches limited-edition skinvigorating complexion collection, which not only hides skin problems but helps treat them with "healthy, natural ingredients," according to release. Set is valued at $153 but can be purchased for $54 exclusively at 1www.sephora.com, Tarte says. Sold in a purple quilted bag, the "dermatologist-tested" skinvigorating collection comes in four shades - fair, light, medium and tan. All products also are sold individually. Ingredients in clean slate primer include avocado oil and hibiscus flower. Eraser smooth concealer is formulated with safflower seed oil, arnica flower extract and cucumber extract. Chamomile extract and vitamins A, C, & E contribute benefits in smooth operator foundation with SPF 20. Finally, provocateur pressed mineral powder with SPF 8 contains vitamins A and E, as well as mineral pigments. Glam-on-the-go kabuki brush also comes in the set (2"The Rose Sheet," November 26, 2007. p. 2)...
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