Greyson to make radio debut
This article was originally published in The Rose Sheet
Executive Summary
Beauty researcher and marketer has partnered with media conglomerate Clear Channel Communications to introduce its skin-care treatment line on two Florida-based radio stations, firm says July 25. Slated to broadcast Sept. 6 on 1290 WJNO and 1230 WBZT, the program will feature Greyson CEO and President Harvey Tauman talking about topics in health and wellness and fielding questions from listeners about Greyson products. Listeners will be directed to the company's Web site to purchase products. "We are confident that our marketing strategy, complemented by a rigorous on-air and online advertising platform, will effectively introduce the Greyson product line to millions of potential customers across the country," says Tauman. Firm also will become exclusive sponsor of the Randi Rhodes Personality Page on WJNO.com. Greyson makes and markets Aspirations by Jennifer Greyson line of anti-aging skin care...
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