Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Cor: Company introduces Silver Anytime Moisturizer, Silver Wrinkle Serum and Silver Eye Cream in response to "emphatic customer requests" for more products empowered by Cor delivery system of nano-silver and silica, according to July 29 release. Cor already markets its facial Silver Soap ($125), which removes makeup, evens skin tone, reduces the appearance of sun spots and pore size, maintains moisture levels, combats signs of aging and protects against sun damage, company says. New offerings award similar benefits and feature new active ingredients such as acetyl hexapeptide, which "lifts and tightens the skin to produce Botox-type results"; copper tri-peptide, "well documented to improve the healing of skin lesions, such as scarring ... sun and acne damage"; and antioxidant combination of ascorbyl glucoside (stabilized vitamin C) and tocopheryl acetate (vitamin E) that functions in Silver Eye Cream to "minimize the appearance of wrinkles and suppress melanin synthesis to brighten dull skin under the eye," Cor says. Products are available at 1www.corsilver.com and boutiques nationwide...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says