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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Cor: Company introduces Silver Anytime Moisturizer, Silver Wrinkle Serum and Silver Eye Cream in response to "emphatic customer requests" for more products empowered by Cor delivery system of nano-silver and silica, according to July 29 release. Cor already markets its facial Silver Soap ($125), which removes makeup, evens skin tone, reduces the appearance of sun spots and pore size, maintains moisture levels, combats signs of aging and protects against sun damage, company says. New offerings award similar benefits and feature new active ingredients such as acetyl hexapeptide, which "lifts and tightens the skin to produce Botox-type results"; copper tri-peptide, "well documented to improve the healing of skin lesions, such as scarring ... sun and acne damage"; and antioxidant combination of ascorbyl glucoside (stabilized vitamin C) and tocopheryl acetate (vitamin E) that functions in Silver Eye Cream to "minimize the appearance of wrinkles and suppress melanin synthesis to brighten dull skin under the eye," Cor says. Products are available at 1www.corsilver.com and boutiques nationwide...
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