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La Prairie Goes “Platinum” With $1,000 Anti-Aging Cream; Bloggers Abuzz

This article was originally published in The Rose Sheet

Executive Summary

Swiss beauty brand La Prairie is setting a new "platinum" standard for the skin-care industry with the launch of Cellular Cream Platinum Rare, an anti-aging cream targeting women with the means to acquire "eternal youth and the best of everything money can buy.
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