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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Nestle: Firm's new Glowelle daily beauty drink/dietary supplement relies on proprietary blend of antioxidant vitamins, phyto-nutrients, botanical and fruit extracts to fight signs of aging by "nourishing your skin from within," according to Sept. 3 release. Available at Neiman Marcus stores nationwide and Bergdorf Goodman in ready-to-drink glass bottles as well as convenient 7- and 30-day powder-pack kits, Glowelle "works synergistically with current beauty regimens to enhance skin's appearance," Nestle says. Beauty drink comes in two flavors - Natural Raspberry Jasmine and Natural Pomegranate Lychee. "It's really exciting to bring a new product to women that addresses both beauty and wellness holistically," Kimberly Cooper, chief beauty officer of Glowelle, states. While ingestible beauty has been popularly received in Asian markets - such as Japan - and parts of Europe, Western consumers have been slower to get on board, industry insiders and analysts say (1"The Rose Sheet" Aug. 25, 2008, p. 9; 2"The Rose Sheet" July 21, 2008, p. 3)

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