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Lucero joins Olay team

This article was originally published in The Rose Sheet

Executive Summary

Mexican superstar Lucero will represent Olay skin care in TV, print, radio and online ads in Hispanic publications and broadcast stations in Mexico and the U.S. starting this month, according to Sept. 8 announcement. Actress/singer's "stunning beauty, flawless skin and easy spirit" make her an "ideal addition" to Procter & Gamble/Olay's family of spokespeople, firm says, noting that Lucero's voice also will be heard on Spanish version of Olay's online consultation Web site - 1www.MiOlay.com

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